Privacy Policy

Effective Date: 1 October 2020

Who are we and how can you contact us?

We are Super Effective Writing C.I.C. trading as “Super Effective”. We own and operate this website (the Site). Our contact details are on the Site. Please contact us if you have any questions about this policy.

What is this policy for?

This policy tells you how we deal with your “personal data” (information about any identified or identifiable living persons). For the purposes of the General Data Protection Regulation, we are the data controller in relation to personal data collected by us. Please continue reading to find out what personal data we collect, how we use and protect it, to whom we disclose it and your rights in relation to your data.

By using the Site, you accept this policy, our terms of use and our cookie policy. Please do not use the Site unless you are fully happy with this policy, the cookie policy and the terms of use. By using this Site, we assume that you do accept it.

Can the policy change?

Yes, it may, and you should check it whenever you visit the Site. If you use the Site after the effective date shown at the top, you accept this policy, our cookie policy and the terms of use.

What personal or other data do we collect?

Information you give us

We collect and store the information which you give us through any textboxes you fill in on the Site or when communicating with us by email, telephone or in some other way. The information may include, for example, your name, address, email address or phone number. You can choose what information to give us through these forms, but some information may be required to provide you with certain services. 

Information we collect about you

We receive and store certain information automatically when you interact with us. Examples include connection information such as country and city, IP address, browser type and version, your operating system and platform, a unique reference number linked to the data you enter on our system, login details, the full URL to click through and from our Site (including date and time), cookie number, activity on the Site including the pages you visited and searches you made. 

Information we receive from other sources

We may work with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and receive information about you from them.

What about cookies?

We use cookies on the Site. Please see our separate cookies policy for more information.

What is our legal basis for processing personal data?

In line with the General Data Protection regulation, we have several legal bases for processing your personal data:

(a) Performance of a contract with you: for data which is needed in order to provide you with our services, we process the data in order to provide you with those services.

(b) Legitimate interests: we also process it in the legitimate interests of our business and the community of users. This includes our commercial interests in providing as a service and our users’ and the art community’s interests in having, an innovative, safe, transparent and profitable art publication and future forum for exchange, participation, learning and unlearning. 

How do we use your personal data?

We use your personal data to provide our online services to you. Your data is necessary in order for us to provide you with access to our Site, which includes access to our journalistic content produced by our paid writers. 

We use your personal data to help us communicate with you effectively should you try to contact us through the Site.

We may use personal data to recognise you when you visit or return to the Site to track anonymised traffic and usage patterns, to prevent or detect fraud or abuses or to help us improve the Site. We may use cookies to do this. See our cookies policy.

We may use your personal data to show you advertisements on our Site tailored to you and your preferences. We may use cookies to do this. See our cookies policy.

If you supply us with a third-party email address to refer someone to us, we will use that email address only to transfer the referral message and we will then delete it. You must obtain the consent of the person whose details you provide before you give them to us.

We may retain personal data to comply with legal obligations, enforce our terms and conditions, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigations and take other actions as permitted by law.

We may access, remove, modify, store or otherwise use any personal data if we have reason to believe that it breaches our terms of use, or that such steps are required to protect us or others, or that a criminal offence has been committed, or if we are required to do so by law or suitable authority.

How do we protect personal data? 

Security is a high priority. We take all relevant precautions to protect personal data.

Email and other electronic communications are not secure if they have not been encrypted. Your communications may pass through servers in a number of countries, including countries outside the European Economic Area (EEA) before they reach us. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the website; any transmission is at your own risk.  We do not accept responsibility for any unauthorised access to or loss of personal data that stems from a cause beyond our control. Nor can we be held responsible for the actions or omissions of other users or third parties who may misuse your personal data which they collect from the Site.

To whom do we disclose personal data? 

We will allow access to your personal data by third parties who supply us with a service.  Examples may include e-commerce platform providers, couriers (to enable delivery of goods), website hosts and businesses which assist us in undertaking communications or monitoring our site.

If you have given permission on our Site, we may provide your personal data to any group companies, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006 or selected third parties so that they can send you emails (or other communications) with details of goods or services which may be of interest to you.

We may disclose personal data so far as reasonably necessary:

  1. If we have reason to believe you have breached our terms and conditions, or that such steps are necessary to protect us or others, or that a criminal act has been committed, or if we are required to do so by law or appropriate authority; or
  2. In the case of an actual or proposed sale or merger or business combination involving all or the relevant part of our business.
  3. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We may store or transfer personal data outside the EEA for the purposes stated in this policy. If so, we will, of course, comply with the applicable laws relating to data transfer outside the EU. 

Except as otherwise specifically included in this policy, this document addresses only the use and disclosure of information we collect from you. If you disclose your information to third parties, different rules may apply to their use or disclosure of your information. 

What are your rights in relation to your personal data? 

You can contact us using the contact page to:

(a) request access to, or a copy of, the personal data we hold about you either to review for yourself or to provide to another data controller;

(b) request the deletion or correction of personal data we hold about you;

(c) object to our use of your personal data and/or request that we restrict or stop our use of that data, or to object to our use;

(b) withdraw your consent to processing of your personal data, where we process data on the basis of consent.

If you wish, you can permanently delete your account with us by the means explained above.

For information about your rights under data protection laws in the European Union, see

Special Category Data 

Special category data is personal data that needs more protection because it is sensitive. It is often called sensitive personal data. This includes data such as racial or ethnic origin, political, religious, or other philosophical beliefs, your sexual orientation, values and information relating to your health. We do not require that you provide any such data and we will not collect it unless you have chosen to provide that type of personal data to us.